ABSOLUT Vodka: SWOT, BCG Matrix and Strategy Analysis

ABSOLUT Vodka: SWOT, BCG Matrix and Strategy Analysis Executive Summary Pernod Ricard acquired ABSOLUT vodka from the Swedish government in October 2008. With considerable 13.45% CAGR growth in vodka segment among the spirit market, vodka is the place to concentrate resources. The strategies are aimed to create demand from consumers (pull strategy) and encourage outlets to sell ABSOLUT vodka products (push strategy) by utilising customer relationship management (CRM) and below the line event marketing. The proposed plan has objectives of increasing volume sales growth rate to 16 18% year-on-year with constant sale price, maintaining and attempting to increase gross profit margin above 50% and net profit margin above 20% and reach 2.92% market share within spirit market by 2010 through creating competitive advantage from entering a comprehensive CRM and below the line marketing programme that no other vodka brands in Australia have done before. Plan is recommended to be executed on January 2009 or as soon as Pernod Ricard Pacific has total control of ABSOLUT vodka. The ABSOLUT launch event should commence during the first quarter of 2009 with series of advertising schemes and customer base building happening throughout the year. Major events are scheduled towards the end of the year. Total marketing expenses budget for 2009 is AU$6.5mil. Company Background Pernod Ricard holds the most prestigious brand portfolios in the sector: ABSOLUT Vodka, Ricard pastis, Ballantines, Chivas Regal, The Glenlivet Single Malt, Jamesons Irish Whiskey, Martell Cognac, Havana Club Rum, Beefeater Gin, Kahlà ºa and Malibu liqueurs, Mumm and Perrier-Jouà «t champagnes, as well as Jacobs Creek and Montana wines. During the middle of this year, Pernod Ricard announced â‚ ¬5.626 billion takeover of VS Group from the Swedish government. In addition, during October 2008, Pernod Ricard will pay Maxxium a fee of â‚ ¬59 million to terminate Maxxiums worldwide distribution right of ABSOLUT Vodka. ABSOLUT is anticipated to fit perfectly with Pernod Ricards strategy and further enhances the strength of its premium brands portfolio. It will however have to put an end to a distribution agreement for Russian vodkas Stolichnaya. Pernod Ricards performance in Australia and New Zealand reported limited full-year growth, with a recovery in first half of 2008 following the slowdown caused by the strong price increases. Nevertheless, it seems like the consumer continues to reward herself or himself even in less good times. (Pernod Ricard Press Release, 2008). With ABSOLUT as an upcoming flagship brand in this extremely lucrative vodka market, this is an opportunity for Pernod Ricard to utilise the strong distribution network, the worldwide collection of brand management skills and decentralised corporate structure to produce profits and enhance brand equity for the corporation. Current product marketing situation Product ABSOLUT Vodka is the premium vodka with natural flavour receiving from winter wheat and pure water. ABSOLUT is produced through a continuous distillation providing drinkers with a smooth and rich grain character. Differentiating from others, ABSOLUT Vodka is a product of creativeness and strict labour. Based on the concept of bottled at source, ABSOLUT offers the consistent taste when being enjoyed all over the world. Every drop of ABSOLUT is produced in Ahus, southern Sweden where provides premium materials. The winter wheat which grows naturally from surrounding fields has been proven to be the best materials for vodka since centuries. No fertilizer, pesticide would be allowed. The water taken from deep wells is unreachable by pollution and impurities. The revolutionary distilling method called continuous process which distils ABSOLUT Vodka hundreds of times gives it to the point of perfection. The unique taste and superior quality of ABSOLUT Vodka directs to drinkers who look for top-class quality product. Not limit to improving quality, ABSOLUT Vodka also have a wide range of flavors which satisfy various tastes. All the ingredients and flavourings are completely from nature, no sugar is added to any of them. ABSOLUT Vodka broaden up to 12 types, namely ABSOLUT Vodka, ABSOLUT Peppar, ABSOLUT Citron, ABSOLUT Kurant, ABSOLUT Mandrin, ABSOLUT Vanilla, ABSOLUT Raspberri, ABSOLUT Apeach, ABSOLUT Ruby Red, ABSOLUT Pears, ABSOLUT 100, ABSOLUT Mango. This innovation not only favours different of drinkers styles but also excites them with a wide range of choices from nature. Besides the diversification, ABSOLUT Vodka delivers messages of arts when enjoying. With the traditional bottle shape which is similar to the medicine bottles in Sweden for 250 years ago, ABSOLUT Vodka sends a historical, cultural value to consumers. All the inspiration shown unrestrictedly on the bottle makes it become an ad itself. The brand value of clarity, simplicity and perfection are visible on the bottle. With ABSOLUT Vodka, the consumers not only simply drink vodka but also enjoy value of culture and arts. Product Analysis ABSOLUT vodka is a product that compliments social functions. Its unique taste, quality, style, popularity and associated icons provide a distinct product positioning. Vodka of a premium grade falls into shopping goods with lots of comparisons between the brands. Competition for shelf space position in the liquor shop is intense. ABSOLUTs strong brand has long been associated with creative print media advertising. This has also established a strong relationship with media, public, and customer groups such as young designers through submit your ABSOLUT ad campaign. Market Analysis Consumer Expenditure and Lifestyle The nominal amount of consumer expenditure on alcoholic beverages and tobacco has always been on an increasing trend. The forecast from 2005 figure onwards to 2015 shows a compound annual growth rate of 13.3% per 5 years. In 2005, Australia was the 23rd largest alcohol consumption nation in the world. In todays alcoholic beverages market, the two most popular drinks are wine and flavoured alcoholic beverages (FABs). The high growth of alcoholic beverages consumption has been largely accounted for by these two drinks with on-trade FABs growth resulted 164.5% and off trade of 146.08% growth being the main market driver. The increase is a result of increasing rate of consumption by young females. According to Euromonitor International, typical Australians like to go out during the weekends with friends to pubs, bars and clubs, especially among the young adults that has not yet started a family. In addition, as the population is experiencing lesser birth rates, people now have more time, greater disposable income and the will to go out and socialise. In addition, to the consumer market, business market such as cafes and bars market is also projected to have a strong growth in terms of number of outlets. It has also been noted by Euromonitor International that higher-end outlets are attracting stronger growth of visitors and will continue into the forecast years, accounting for the higher value growth over transaction growth. It is also noted that This projected growth hinges on the assumption that the Australian economy will continue to remain resilient, allowing consumers to enjoy higher purchasing power to support their expenditure. Alcoholic Beverages Market Size and Trend The board of spirits sales comprises of quite a range of products with mixed results. Most of the segments experienced decline and thus are forecasted with a constant decline. The interesting segment is Tequila with CAGR over 2002 2007 of around 2% per year but the most interesting segment is Vodka with an astounding 13.45% CAGR over the same period. Vodka volume sales are mainly being driven by rising numbers of consumers switching to white spirit (Euromonitor International, 2008). The whiskey segment is becoming increasingly competitive with heavy mass market advertising campaigns of US and Scotch whiskey brands such as Jim Bean and Johnny Walkers. All in all, alcoholic beverages forecast sales growth remains strongly driven by vodka and liqueurs through increase in popularity among younger drinkers and women. On the distribution channel aspect, on-trade volume sales growth will be significantly larger than off-trade volume growth, reflecting the trend of younger consumers drinking at pubs and bars informs of cocktails and pre-mixed bottled drinks. In the flavoured vodka segment, the volume sales rose 5% in 2003 to 7% in 2007 with ABSOLUT flavoured vodka being the leader in this segment. Competitive situation Competition for the spirits market comprises of more than 100 brands in Australian domestic market. The top ten brands have market share of about 51% and ABSOLUT Vodka ranked 11th in the Australian domestic market with 1.7% market share in 2006. The market is very fragmented in this industry with a bulk of market share being held by both international and local businesses bringing ABSOLUT to face with many competitors in the market. However, in 2006, there are three distinctive competitors that between them that hold 25% of the Australian spirits market. ABOSOLUT vodkas position in the spirit market is at a premium grade due to a relatively higher price. Its number one competing vodka brand, Smirnoff, is cheaper in cost thus has a price advantage and makes a more favourable brand for the business market (on-trade). Other competitors are mainly whiskey brands such as Jim Beam and Johnnie Walker. Distribution situation In general, ABSOLUT Vodka distributes to bars, clubs (on-trade) and other liquor shops (off-trade). It is generally accepted that consumers often attend the clubs on Friday and Saturday night or special events like parties such as dance, hip hop, techno parties etc. Therefore, access to ABSOLUT is very easy for consumers. In addition, ABSOLUT also distributes to liquor shops around Australia. Although it is true that most of consumers attend clubs every week, another group of consumers are still likely to consume at their homes so this channel still make the volume of sales to the company. The newest channel is on an internet which has no boundaries. There are many websites which sell and provide information on ABSOLUT products, for instance, http://www.absolut.com. Normally online prices are relatively cheaper than bars, clubs and liquor shops. However for the online channel, consumers need to order in bulk or sufficient quantities in order to receive free services such as a free delivery or discount promotions, otherwise they will be charged for delivery fee, making the purchase unattractive. Technological advancing like internet helps to expand the distribution channel for ABSOLUT. It is much easier than the past for consumers whom live in the rural areas or far away from bars, clubs and liquor shops that offer ABSOLUT. As a result of this, regional will not be an obstacle anymore. Macro-environment situation Economic Structure Demographic Income As a strong economy with low unemployment, personal disposable income in Australia has increased substantially over 1990-2005 periods. Australian Bureau of Statistics (ABS) stated that the averages growth in employees wages between 2004 and 2005 was 4.8%. The minimum wage in Australia in 2005 was $484 a week which is around $12.75 per hour. However, Australians are forecast to have a little rise in disposable income in 2015 than they did in 1990 with 77% of gross income in 2015 compared to 75% in 1990 in current term. This would be an increase of just over 38% in current term. Disposable income as a percentage of gross income in 2005 was 76.6% Age Structure According to the Euromonitor International from national statistics and U.N. on 2 June 2006 stated that The median age of the Australian population has increased significantly over the 1990 2005 period, from 32.1 in 1990 to 36.6 in 2005. This increase will continue into the future with an estimated median age of almost 40 in 2015. The death rate per 1,000 inhabitants has decreased, from 7 in 1990 to 6.7 in 2005 and is expected to continue falling into the future as people most probably will live longer due to better medical care and healthier lifestyles. The age groups between 0 and 19 are all expected to decrease or stay close to the same level, as birth rates in Australia are relatively lower. Technological Due to technological change from the past, Australian consumers can also order alcohol online which include free delivery if order exceeds minimum quantity requirement. The technological advances lead to a growing industry of alcohol. Political/Legal Under The Alcohol Beverages Advertising Code (ABAC), advertisements for alcohol beverages must present a balanced and responsible approach to alcohol consumption and must not have a strong or evident appeal to children or adolescents. The Complaints Adjudication Panel will assess any complaints about alcohol advertisements to ensure unbiased interpretation of the code and independent adjudication on any complaint. Complaints regarding content of alcohol advertisements considered offensive may be directed to the Advertising Standards Boards national office in Canberra. Key aspects of the Liquor Licensing Act The Licences to sell alcohol are only granted to applicants who can demonstrate to the Liquor Gambling Commissioner that: they have the knowledge, skills and experience to handle the sale of liquor in an appropriate manner liquor will not be sold or consumed in a manner that is likely to adversely affect the amenity of the locality or is otherwise against the public interest they are a fit and proper person to be licensed the premises are suitable to be licensed for the purpose sought and all necessary approvals, including development and building approvals, have been obtained A person who sells liquor without being licensed to do so under the Liquor Licensing Act is guilty of an offence and is liable to a penalty of $20 000. To sell is broadly defined and includes barter and situations such as: an offer of a free bottle of whisky if a person buys a camera a community group which charges an entrance fee to an event and then provides alcohol (in this case a limited licence is required) Socio-culture Australia traditionally has quite high level of alcohol consumption compared to other countries, but perhaps due to an ageing population and intense campaigning by federal and state government, levels are falling. As well as people often consume alcohol in the parties and festivals. This implied that alcohol consumption habit has become Australians culture. SWOT analysis Strengths Market leader in flavoured vodka segment Offering 12 different flavoured vodka Unique tastes with superior quality World class reputation Prestigious and easily recognisable brand with long history Established brand communication and positioning Attractive packaging makes ABSOLUT and ideal product for display Strong company-owned distribution network in the region Distinctive Image of ABSOLUT make consumers looks in trend Online bottle shop, which reduce regional boundaries High social value Weaknesses Most of clubs show ABSOLUT Vodka in the front of bar but when the consumers order ABSOLUT Vodka, sometimes they use the other cheaper vodkas to make drinks for consumers. This problem affects ABSOLUT Vodkas sale volume. Premium brand may impact on buying decision for low-income consumers Usage occasion of vodka, much like any other alcoholic drinks, usually happeneds at night and in private premises Limited access to other corporate owned bars and clubs Off-trade sales happens at selected premises in accordance to the law Mainly appeal to younger generations Opportunities Vodka is experiencing the strongest growth in consumption The number of pubs and bars continually increasing Australia is attracting numerous international students from asia region Most of them have already tried ABSOLUT in their countries. Therefore, they tend to consume ABSOLUT as their first preference, while they are in Australia. This is because ABSOLUT have established brand positioning in their minds Increasing alcohol consumption and greater experimentation by female consumers Alcohol and tobacco consumption is expected to increase in Australia by 15.5% from 2005 2010 Vodka recorded the fastest growth of 10% in volume and 13% in current value terms in 2007 with a CAGR of 13.45% over the period. Bitters consumers are switching to consume white spirits such as vodka due to a plan to ban high alcohol content drink shots from pubs in Sydney. On-trade sales will be the key distribution channel in the future due to increasing trends of younger generations and females going out to bars and clubs Threats Competitor expanding into flavoured vodka segment Significant risks for industry Alcohol abuse Climate impacting and other emissions into the air and water have some impact on the environment, from agriculture where the raw material are produced Increases in alcohol duties and regulations with increased concerns over the health affects of alcohol government legislation to prevent this could hit sales potential Increasing wine consumption in Australia which is one of many subsitute products of vodka, whist beer remains the main drink consumed at pubs. National Alcohol Strategy 2006-2009 aim to reduce alcohol consumption and raise issues concerning the following which could slow the alcohol industry growth rate: Intoxication Public safety and amenity Health impacts Cultural place and availability Objectives Financial objectives Increase volume sales growth rate to 16 18% year-on-year with constant sale price Maintain and attempt to increase gross profit margin above 50% and net profit margin above 20% Marketing objectives Increase consumer demand for ABSOLUT vodka via creating an ABSOLUT culture Increase on-trade sales for ABSOLUT vodka Increase market share to 2.92% by 2010 and become the top 7 selling spirit brand in Australia. Target Market From the above data and analysis, we have identified 2 target markets, a target consumer market and a target business market. Consumer market For the consumer market, we have selected the target market for ABSOLUT Vodka as follows: Age: 18 30 Gender: Male and Female Income: High income, approximately AU$80,000 per year or above. Marital Status: Single Lifestyle Interests: Socialistic, Music, Fashion and Arts Location: Sydney and Melbourne The above target market is the largest market segment of consumers that consumes ABSOLUT vodka. This target market would tend to consume vodka at bars and clubs in the form of pre-mixed bottled drinks, cocktails and shots. Lifestyle of this segment from the market data, given their high income background and marital status, will tend to be to socialise among friends, at an increasing rate. Their individual interests can be associated self expression tools such as music, fashion and arts icon. With the mentioned lifestyle and interests, this segment will tend to search for premium products that do not offer just the product, but a favourable experience associated from the purchase of the product, i.e. value seeking customers. The majority of the consumers that matches the target market profile tend to live in the large cities, our target cities will be the cities Sydney (Phase 1) and Melbourne (Phase 2). The needs and wants of this target market are to socialise and self express through their lifestyle and interests. Business Market The target market for ABSOLUT vodka in the business market will correspond to bar and clubs that appeal to the target consumers. The increasing number of bars and clubs correspond to an increasing opportunity to increase outlets in which ABSOLUT should capture. Target market for ABSOLUT vodka is as follows: Location: CBD of Sydney e.g. Darling Habour and George Street; and Melbourne Size: Bars 200 at least people capacity and above Clubs 1,000 people capacity and above Grade: Premium The bars and clubs belonged to this segment tend to be located within the CBD of the major cities. Their day to day operation would be of a busy nature on the weekend with long and exclusive guest lists. In addition, these clubs tend to be targeting high-end consumers with similar target market to our brand and consequently will have to be of a premium nature to satisfy such market. The needs and wants of this target market is to profit maximise and maintain the quality perceived in the views of their target market. ABSOLUT Strategy BCG Matrix Analyses Based on the BCG model, ABSOLUT is a question mark due to high growth vodka market in Australia which is 13.45% compounded annually from 2002 to 2007 (Source: Euromonitor) where as ABSOLUT is the second place leader after Smirnoff with a market share around 14.77% in 2006 within top 8 vodka brands (Source: Euromonitor), and a 1.7% market share within the Spirit Market. This BU has a potential to become a star. Our strategies will combine efforts to push it to be a star by using combination of marketing strategies. As a result of this, we expect to see a dramatic rise in sales and profit for ABSOLUT vodka. However, a large marketing budget must be applied to achieve marketing objects. Proposal In todays competitive environment, differentiation and loyalty creation is the key to success in which we base our strategies on. The values placed on our products by consumers segment being the experience and the value placed by business segment being profit maximisation matched with our strategies. Corresponding to our marketing objectives, in order to increase market share and turn ABSOLUT to a star, a market penetration strategy targeting consumers and business customers will be employed to create ABSOLUT culture via on-trade sales promotions (below the line). The objective of this strategy is to increase the wants of consumers to consume ABSOLUT and the wants of bars and clubs to sell ABSOLUT. This in return will reflect into increase in financial returns. Marketing Model With intention to persuade customers, our marketing communication will be based on conveying our intention of delivering values through creating events of an ABSOLUT experience. As ABSOLUT vodka is a shopping good, constant communications with target markets must be maintained. The print media channel, although more expensive, it is where our strengths lie. With our distinct advertisement skills as demonstrated in the past with great success, such as ABSOLUT ads, we should utilise this marketing channel and improve the ads to include experience marketing together with product marketing. We will establish a customer database via on-sight registration (CRM) at the events door and on the Australian website which is to be created. The database of information will allow rooms for direct advertisement of ABSOLUT events or news of new product development launch events to the customers either through email or mobile phones, given their consent. The ABSOLUT Australia website will act as a channel for all our target markets to interact with the Company and among themselves through web boards and notices. In addition, the benefits of this model also compliment our viral marketing strategy by utilising the word of mouth channel. These channels of communication above are very effective in creating emotional appeal which will complement our differentiation strategies. The event strategies will act and a short-term promotion tool to create fads. This will also create brand loyalty which will reflect favourably in the long-term. Consumer groups, continuous communications with the customers and securing relationships with the outlets will in the long-term, decrease supply lease cost and increase sales. Customer database is something that has not been created in the past and with this information, many future plans can be developed for long-term beneficiaries. Marketing model highlights our proposed strategies with each strategies integrated to provide a comprehensive and up-to-date consumer database. The consumer database to be created will be one of the key information sources for future developments and as ABSOLUT is a new brand to Pernod Ricard, database about the seller and user of ABSOLUT must be acquired. The model consists of two main approaches; pulls strategies and pushes strategies and is based around creating competitive advantages by offering greater values to both individual and business customers from event marketing. It is a positioning strategy away from competitors into the zone that no other vodka brands in Australia have done before. ABSOLUT Positioning Contemporary and Cosmopolitan: ABSOLUT continually improve brand and product so ABSOLUT product will not be out of date or unfashionable. Artistic: ABSOLUT always design and create the art bottles to respond the customer who need to consume unique experience. Creative brand: ABSOLUT always provide the best and new way to customer. ABSOLUTE Vodka: Finally all positioning from above will be included in our product that provides the greatest value and experience to our customer. Pull Strategies Pull strategies aim to create demand from consumers by heavily focusing on CRM and below the line marketing. CRM plans include direct marketing to consumers via email and mobile phone. ABSOLUTs strength in print media will also be continued as it has been proven to be an effective communication channel. Product and promotion strategies will be continuously utilised, ABSOLUT events are the tools for viral marketing. Viral marketing is backed up by CRM strategy in attempt to reduce post-purchase dissonance. Feedbacks from customers are then recorded into database for the process to start over again on a different occasion, improving effectiveness. Product Strategies Educate consumers about ABSOLUT experience ABSOLUT should provide useful information to our target customers such as the flavours that are available and the drinks that they can have from ABSOLUT to generate the ABSOLUT experience to customers; when they go to bar, they can order the drink with their experience that they really want not just try to order something that they have never tried before. This strategy can and should be employed during promotion events that are exclusively hosted by ABSOLUT and on advertisements on various media channels corresponding to our brand communication strategy. We intend to differentiate ABSOLUT vodka apart from our competitors by offering a unique ABSOLUT style social drinking experience which our target customers needs the most. The already famous packaging and advertising footprint only leaves room for experience to be expanded on. The aim of this strategy is to match ABSOLUT positioning and brand personality to those of the consumers. Associate the consumers with style and class while drinking ABSOLUT. Introduce ABSOLUT cocktails ABSOLUT should try to introduce ABSOLUT name to become a familiar name to customers when they want to order drinks. For example, vodka-soda, the result is bartenders may use other vodka brands to serve them but not ABSOLUT vodka. When we promote ABSOLUT cocktail as a first choice of vodka, the customer will remember this word and next time customers will think about our brand priority and say ABSOLUT-soda when they order spirit drink. This strategy is best conducted during exclusive ABSOLUT event to avoid any conflicts with our competitors. Promotion Strategies Launch the events that creates atmosphere / viral marketing ABSOLUT should launch the events and detail the brands positioning and benefits to attract the target consumers. The events are to be held at selected high-end bars and clubs and selected annual music, fashion and arts event. In addition, ABSOLUT should also take benefits from viral marketing in such that customers will communicate other customers about their perceive value such as taste, positioning, experience, thrills and fun that had risen from consuming ABSOLUT products at the event by word of mouth and so on. This strategy is aim to serve the needs and wants of the target market by giving the target market a place to socialise with style and class. Backed with high spending power, these consumers are value seekers and thus this strategy aims to maximise value by not just providing the product, but provide experience and atmosphere that is most appealing and attractive to the target market. Free gifts and VIP customer registration Our company should provide some gifts for customers that come to join our campaign or order our products at club or liquor shop to increase ABSOLUT brand recognition such as t-shirts and caps and to consumer who register in our event or order ABSOLUT products. These products would act as a mobile advertisement for ABSOLUT, complimenting viral marketing strategy. VIP customer registration is to make the events appeal more exclusive. This is a pure marketing tool to attract registration in order to create a customer database for on-going developments. Customers by registering on-site at the event or on-line will receive a notification of the upcoming events with ability to book an entrance on the guest list. Event broadcast through radio advertising / website / magazine ABSOLUT events should attract as much media exposure as possible to achieve brand recognition and increase participation rate of ABSOLUT events. In addition, with limited resources of bars and clubs to advertise, ABSOLUT brand by advertising the event and the venue information will also assist the targeted bars and clubs in advertising their venue. This strategy is aim to increase number of people attending the clubs along with their sales and thus, the sales of ABSOLUT products. Place Strategies ABSOLUT vodka is most readily available at liquor shop and recognised clubs and bars and will be greatly available once the synergies from Pernod Ricards distribution chain starts to become apparent after the acquisition. Below the line marketing e.g. events, will need to be held at the most appropriate time and places. Such places will need to have a high level of positive awareness and upholds the brands image. Initial phase will be to target the city of Sydney and builds on the success to other major cities such as Melbourne. CRM strategy is a direct marketing strategy through mobile phone and email, thus place will not be an issue. Major events are to be held during summer season. Price Strategies In trying to maintain positioning of an exclusive product, together with many available brands in the market

Money is the Root of All Evil Essay

Money is the Root of All Evil Essay Drugs: the love of money is the root of all evils Most people hold the false belief that they are unable to live without money; therefore, they condition their lives from early childhood to gain wealth by whatever means possible. This conning into the love of money has resulted in various forms of evils such as stealing, kidnapping, and illegal use of drugs, which have destroyed many lives and families. Among these, illegal use of drugs is one of the most discouraged habits in the Western society because of its widespread effects. In order to gain wealth, most people have propagated the use of drugs. The abuse of drugs is a dangerous problem in this century. Drugs have become a component of the lives of most people who depend on them for such things as pleasure, depression, and medical relief. Currently, there is much controversy regarding the use of drugs. A drug is defined as any substance that modifies biological, psychological, or social behavior (Gaines and Miller, 527). Nevertheless, in popular terminology the term drug denotes a more specific connotation. When individuals talk of the drug problem or the war on drugs, or drug abuse, they are in particular referring to illicit drugs. More specifically, they are referring to illicit psychoactive drugs that influence the normal brain functions and change consciousness or perception. It is important to note that nearly every drug that relates to the criminal justice system is considered psychoactive. The use of drugs is a controversial topic because at times the line between licit and illicit drugs is difficult to draw. Hanson, Venturelli, and Fleckenstein note that the societys attitude regarding the use of drugs, as established by culture and tradition, affect our initial perception and use of a particular drug (55). Some cultures around the world use drugs to improve their cognitive abilities, which include memory, concentration, thought, and several other things. Such drugs are usually referred to as nootropics. Several religions incorporate the use of drugs in their ceremonies, which obviously conflict with the regulations against the use of drugs. The most commonly used drugs in the ceremonies are the psychedelics, deliriants, stimulants, and sedatives. These drugs are referred to as entheogens. Most of the indigenous religions employ the use of drugs during their religious ceremonies. Shamanistic religions of the Americas, Asia, and other continents widely use drugs such as cannabis, the fly agaric, peyote, and opium. On the other hand, some religions such as Christianity prohibit the use of socially and legally acceptable drugs. Since some religions are entirely founded on the use of certain drugs, this has sparked controversies on whether to prevent such usage or allow it as a religious exception. The use of drugs has been highly politicized. The business of selling drugs is considered as the second most profitable industry in the globe. It follows the dangerous trade in weapons but precedes oil trade. Therefore, many people around the world have used the drug industry to gain political power. The political issues concerning the use of drugs consist of, but not limited to, the substances that are defined as drugs, the means of supplying and controlling their use, and how the society relates with the individuals who abuse drugs. Why is tobacco and alcohol considered legal in most countries despite the fact that they are the leading cause of deaths in the world? This fact powerfully illustrates the political dimension of using drugs. Raven notes that, the status of various drugs has been greatly influenced by political and economic interests (para.5). For instance, cannabis was wrongly categorized as a narcotic and its use restricted mainly because of racist and economic reasons . Several nations in the world have regulations that are intended to criminalize some drug use. However, it is interesting to note that in most cases the legislation is self-referential which defines abuse according to what is made illegitimate and lists all the drugs specified by the legislation. These drugs are referred to as illegal. However, in true sense, what is illicit pertains to their unauthorized production, distribution, and ownership. Some countries refer to them as controlled substances. Because of the love of money, many world leaders have tolerated this practice in order to preserve their positions in power. Various influential social factors can motivate one to abuse drugs. These include, curing an illness, providing relaxation, relieving stress or anxiety, trying to escape reality, self-medicating, heightening awareness, wanting to distort and change visual, auditory, or sensual inputs, or the need to strengthen ones confidence (Hanson, Venturelli, and Fleckenstein, 6). Perceptions about the use of drugs taken from the values of other drug addicts, the traditions in the society, and the addicts personal experiences with using drugs are also considered as influential social factors. The reaction of the society to the use of various drugs changes with time and place. For example, currently, opium is considered as an illicit drug. It is widely condemned as a pathogen (a major cause of diseases). However, in the eighteenth and nineteenth centuries, it was considered as a legal drug. More so, it was commonly praised as a panacea (a treatment for all manner of diseases). Every year, a lot of money is used in advertising alcohol and tobacco products to consumers with the aim of reaching as many potential customers as possible. For example, Kirsh points out that in 2006 alone, almost $1 billion was spent to advertise alcohol on television screens (158). This represented a twenty-seven percent increase from 2001. Despite the many deaths that result from alcohol consumption, the media has not stopped airing these advertisements. Surely, the love of money is the root of all evils!  However, there are few, if any, advertisements that are intended to promote the use of illegal drugs. Tobacco and alcohol advertisements give the false image that the use of such drugs is regarded as a positive and a normative activity for the people who are living in the modern world. In order to address the increasing drug problem in todays society, educating the public through the media is one way of achieving this. Currently, promotions by alcohol and cigarette companies are found almost everywhere. The companies aim at increasing profits; therefore, they post their ads in magazines, television, radio, billboards, and even on little leaflets one gets after shopping their products. By using the media to promote their products, which most people do not require, the companies aim at increasing their consumer base. In carrying out promotions directly to the population, the drug companies aim at achieving at least two things: first, to relay information directly to potential customers; second, to increase the demand for their products. However, the society could have greatly benefited if the mass media was used to fight against the rampant habit of abuse of drugs. Such campaigns should be aimed at discouraging preteens and teens from early engagement into the life o f drugs. In illustrating the devastating effects of drug abuse, we will start by examining the life of a 22-year-old single woman called Suzanne (DiDominico, 4). For the past four years, she has been residing with her boyfriend called Jack in Manhattans lower east side and they have been addicted to heroin for many years now. When she was ten years old, her dad, who was addicted to alcohol, separated from her mom. Her mother then took the responsibility of bringing the kids up. When she was fourteen years, she started drinking and smoking marijuana and two years later, she dropped out of school. Her boyfriend introduced her to heroin when she moved in with him. She got used to heroin faster because she had used the marijuana as a stepping-stone to the hard drug. Suzanne usually says that the heroin assists in calming her nerves and enables her to have a good sleep at night. However, she has never enjoyed having sex with her boyfriend. The second case is about a 19-year-old alcohol addict called Eunice. Alcohol is one of the widely abused drugs by both adults and the young people. The prevalence of this problem has made teens like Eunice to get into alcohol related incidents. As more and more people abuse alcohol, more lives are being ruined. Eunice started drinking because she thought that her problems were inescapable, interminable, and intolerable. As she tried to subdue effects of loneliness, guilt, and self-reproach in her life, she became addicted to alcohol. Even though Eunice acknowledges that she gets a buzz and a good feeling for a while after drinking, her life has been changed completely due to the addiction. Eunice often complains of coordination difficulty, difficulty in standing, inappropriate sexual behavior, memory problems, stupor, and many other complications. This case illustrates the devastating effects of alcohol addiction. Presently, the abuse of drugs is increasingly becoming a societal problem. As illustrated by the two case studies above, most drug addicts start the behavior during their teenage years. This is because these years are the most crucial in the maturing process since the teens are faced with the difficult task of discovering their self-identity. Because of the love of money, drug dealers usually ensure that the drugs are readily available to this vulnerable group. Currently, most young people view drugs as socially acceptable. The availability and variety of drugs is widespread and their demand by both the teens and the adults has risen to devastating levels. The urge to make money has made them to be even more accessible and the addiction that follows has ruined many lives. The problem of drug abuse in our society today is very real and must be dealt with at all costs. However, to achieve this, we must tackle humanitys paramount problem: the love of money. It is because of the love of money that the illicit trade in drugs is still being done in most countries. In most cases, the traders bribe the authorities in order to continue with their businesses. All this is taking place and thousands of lives are being destroyed every day. Are we able to live in a drug free society? Are we able to eliminate the problems that come due to drug abuse? Hopefully, the answer is yes, but after carefully examining the root cause of the problem.

education Essay -- essays research papers

Rather than emphasizing on maintaining discipline in a classroom, classroom management would be more appropriate for an effective teacher. Discipline has two significant limitations such that discipline highlights the individual rather than the classroom and secondly it connotes negative behavior (352). Whereas classroom management is broadly defined as â€Å"all of those positive behaviors and decisions a teacher makes to facilitate the learning process of their students† also reiterating all of those â€Å"activities necessary to create and maintain an orderly learning environment† (352). The reason why creating an effective classroom management plan is essential is to create a positive and productive learning environment, be able to work and communicate with the students, â€Å"reduce the incidents of misbehavior† while maintaining student interest, motivation, and involvement.   Ã‚  Ã‚  Ã‚  Ã‚  Everyone classroom is diverse since not one person is the same. Keeping this concept in mind, it is important to understand that everyone, primarily the students, have different cultural beliefs, values and attitudes. Some students may also come from a single parent home or may have their family going through a divorce. By understanding each student and their various cultural diversities, it will help the effective teacher produce a stronger level of communication with their students and encourage a productive learning environment. It is important to acknowledge each students differences and not ignore their needs outside the academic setting.   Ã‚  Ã‚  Ã‚  Ã‚  With the focus of creating an effective classroom management plan, it is essential to define rules and implement them so they may be clearly and easily understood. While establishing rules it is important to remember that the goal is â€Å"to establish and maintain an effective learning environment† (361). While developing rules for the classroom, it is best that the list of rules be few yet clear and concise. â€Å"It is also important to involve the students in the development of these rules; this not only facilitates their understanding and ownership but also cultivates their sense of power and self-esteem† (362). The effective teacher will realize that by including students into the decision making process of their own classroom management, they are encouraging a more productive learning environment. ... ...ively enthusiastic in a classroom is important to engage student motivation. This can be implemented by showing interest in the subject matter being discussed and the teacher’s enthusiasm should reflect onto the students’. Organization is important to be developed in the classroom so that the students may carry the organizational skills outside the classroom and through out the rest of their lives. This can be implemented by having the students organize their desks at the end of every week and having a binder/notebook of their work shown to the teacher periodically which is organized according to the rules the teacher has established. Following through the rules is also important for the children because it is necessary that they have a consistent environment. The rules may be positively reinforced but this must be consistently done. It is a teacher’s role to have patience and with that the students will benefit the most. Finally, rules shall be implemented w ith respect, courtesy and listening on both ends of the spectrum. By showing the student that you, the teacher, has these qualities, they will realize that these are crucial in the proper development of a well-rounded student.

The University Office of Information Technology :: Education Data Information Essays

The University Office of Information Technology Introduction In this paper I report on the history, mission, organization, finances, evaluation strategies, and current issues of a university’s office of information technology. I will use the term â€Å"office of information technology† throughout the paper. This term needs to be defined here because it is very general and each university seems to have a unique definition for it. Within this paper, office of information technology will refer to those areas of the university whose primary mission is to serve the information technology needs of the institution. Information technology needs include â€Å"that collection of technologies that enables data and knowledge to be stored and exchanged, assessed, displayed and communicated, and in some cases, synthesized and created.† (Iowa State University, 2000, p. 2). In other words, the computer hardware and software, communications hardware (phone and network) and software, media-related instructional technologies, and the organization needed to support this information technology infrastructure. These services touch the entire university and all its faculty, staff, and students. As with any administrative unit on campus, the organization of that unit will depend on the context in which it is set. Another term that I will use loosely in regard to the office of information technology is the university. While all institutions of higher education rely on information technology as a basic service to provide products to their clientele, I will try to keep my discussion and analysis confined to the concept of Kerr’s â€Å"multiversity†, or research university satisfying multiple goals. This is not to diminish the role of the office of information technology at smaller universities and colleges but only to focus this discussion. One area within a university that is often lumped into the â€Å"information† infrastructure is the library. While my definition does not include the library within the office of information technology, the technology used for many of its services is included. Lastly, I would like to preface the ideas presented within this paper through the perspective of Weick’s (1976) theory of loosely coupled systems. As discussed throughout, the office of information technology is a unit on campus that is intertwined with all other areas in some manner. Thus it must go beyond the â€Å"niche† perspective of individual units and departments and engage itself directly in the politics of the university as a loosely coupled system. As the reader will see, this has affected the history, mission, and organization of the office of information technology and is embedded in many of its

cold war Essay -- essays research papers

The cold War The Cold War was a response to the perceived threat by the United States that Communism would interfere with national security and economic stakes in the world. It was a perceived threat by communist countries that the United States would take to the world. During the Cold War, the United States, Russia, and other countries made efforts to avoid another world war, while warring in proxy in other lands. The devastation caused by the hydrogen bombs exploded in Hiroshima and Nagasaki and the next technological advancements became only deterrents to the public. Governments had their own agenda which would result in worsening the strain between nations. The United States hid behind a curtain of nationalism resulting in increased hatred and mistrust between the people of the United States and Russia. Noam Chomsky reminds us that Communism is a broad term that includes those with the ability to get control of mass movements. Secretary of State John Foster Dulles once stated that, â€Å"The poor people are the ones they appeal to and they have always wanted to plunder the rich.† So, in one view, the U.S. felt they must be overcome, to protect our doctrine that the rich should ravage the poor. This became another motivation for the Cold War. In his historical account of the events leading to the Cold War, Jacob Heilbrunn reports that after World War II, â€Å"realists†¦ agreed that Soviet aggrandizement was responsible for the cold war.† (Heilbrunn) They felt the reason, rather than Communism, Heilbrunn notes, was that â€Å"Stalin was pursuing Russian national interests that dated back to the czars.† Others, however, accused the president and Congress â€Å"of following a consistent policy of economic imperialism, â€Å" tracing it back to the â€Å"Open Door Diplomacy of the nineteenth century, which outlined â€Å"an insatiable American appetite for new [economic] markets.† (Heilbrunn) Heilbrunn says that Gabriel Kolko also felt th at Roosevelt’s anti-Russia stance was formed to create dominance by the United States in world economic markets. (Heilbrunn) Heilbrunn says that Leffler’s A Preponderance of Power, has become the â€Å"sacred text of the neo-revisionists.† (Heilbrunn) Leffler claims that U.S. security policy was established between 1940 and 1946 based on geopolitics, not economics. Truman was far from fearing a Soviet military attack and was defending American economic stability... ...not easy accomplishments but were satisfied by the constant insistence of the threat of the great enemy. This phase has ended, but conflicts continue. The Soviet Union may have called off the war, but the U.S. is continuing as before, even more freely with Soviet obstruction a thing of the past. George Bush celebrated the symbolic end of the Cold War, the fall of the Berlin Wall, by immediately invading Panama and announcing that the U.S. would overturn Nicaragua’s election by maintaining its economic stranglehold and military attack unless â€Å"our side† won. With the threat of the Soviet Union no longer existing the U.S. is now free to use unlimited force against almost anyone it may choose. The end of the Cold War has caused its problems too as new enemies have needed to be invented. This problem has been solved quite easily if you were to look at the United States’ current international footing. A new and possibly better convincing enemy has been found i n the likes of Saddam Hussein and Osama bin Laden. The U.S. government has continued a policy of convincing the American public of the great evil existing elsewhere to achieve their economic, technological and defensive objectives.

Cognitive Competence

Tomorrow’s Leader Term paper Topic: Cognitive Competence Wai (Synergy) Content Part 1 1. Definition cognitive competenceP. 3-4 2. Theory of cognitive competenceP. 5-8 3. Factors affecting cognitive competenceP. 9-10 4. Importance of cognitive competence in leadershipP. 11-12 5. Ways to enhance the level of cognitive competenceP. 13-14 Part 2 Self evaluationP. 15-17 Part 3 ReferenceP. 18-19 Part 1 Definition of cognitive competence 1. Cognitive competence is defined as the ability to perform adequately those cognitively complex tasks considered essential for living on one's own in this society. Willis SL. (1996). Everyday cognitive competence in elderly persons: conceptual issues and empirical findings, Oct;36(5):595-601) 2. The ability to develop and apply the cognitive skills of self-talk, the reading and interpretation of social cues, using steps for problem-solving and decision making, understanding the perspective of others, understanding behavioral norms, a positive attit ude towards life, and self –awareness. (The W. T. Grant Consortium on the School-Based Promotion of Social Competence (1992: 136)) 3. Academic and intellectual achievement. include the ability to use logic, analytic thinking, and abstract reasoning) (Catalano, R. F. , Berglund, M. L. , Ryan, J. A. M. , Lonczak, H. S. , ; Hawkins, J. D. (2002). Positive youth development in the United States: Research findings on evaluations of positive youth development programs. Prevention and Treatment, 5 (15), 1-106. ) This three definitions are little bit different. The third one is too narrow as it just mentioned academic and intellectual achievement. The second one, on the other hand, is not specific enough. In my understanding, I think cognitive competence is best defined using the first two definitions. Cognitive competence is defined as the ability to perform adequately those cognitively complex tasks considered essential for living on one's own in this society. It also includes unde rstanding the perspective of others, understanding behavioral norms, and self –awareness. † Theory Hui & Sun’s model (2007) This model divides cognitive competence into three types of thinking: 1. Creative thinking, a way of looking at problems or situations from a fresh perspective that suggests unorthodox solutions (which may look unsettling at first). 2. Critical thinking, which includes reasoning, making references, self-reflection, and coordination of multiple views. Critical thinking has been described as â€Å"the process of purposeful, self-regulatory judgment, which uses reasoned consideration to evidence, context, conceptualizations, methods, and criteria. † (Facione, Peter A. Critical Thinking: What It is and Why It Counts, Insightassessment. com) 3. Rational thinking refers to logical or reasoning being involved in the thought process. It refers to providing reasons or rational behind thoughts or ideas. It adds an element of calculation and planning to a steam of thoughts rather than basing them on emotion or personal opinion. It is a kind of objective process of thinking and an analytic approach to any problem. Rational thinking is based on reasons or facts and is hence much more calculating and realistic. Geiwitz’s model This model divides cognitive competence into three steps of thinking: 1. Know what, to know what is the problem 2. Know how, to know how the problem can be solved 3. Know why, to know why choose particular method to solve the problem, or to evaluate the method currently used. What How Why In Hui and Sun’s model, creative thinking is the innovative way of thinking. It allows people to invent new things or idea. Critical thinking is used when commenting on something, e. g. in writing editorials. As for rational thinking, it is used when analyzing. In my opinion, the second model is easier to understand. And it shows progressive levels of cognitive competence, whereas the first model only divides our thinking into three different ways. Therefore, I would further explain cognitive competence using the second model for reference. Take the example of inventors of the world’s first airplane – the Wright brothers, Orville and Wilbur. This is an good example to illustrate the concept of cognitive competence and the Geiwitz’s model. Applying the Geiwitz’s model, the Wright brothers’ aim was to create a â€Å"flying machine†, this is the â€Å"know what† level of cognitive competence. They then started to think and design this machine, and this is the â€Å"know how† level of cognitive competence. Finally they evaluated the products (what’s good and not good about it) and thought how to improve further. The â€Å"know how† and â€Å"know why† steps repeated. And finally an mature airplane was invented. Start Know what: to invent a flying machine Know how: How to built a better flying machine Know why: Why this model is good/not good enough Repeat A satisfatory model is invented Another example to illustrate is the development in high jump styles. The styles used in high-jumping has changed from initially scissors style, to straddle style, and finally the Fosbury style which is still using nowadays. Start Know what: to jump high Know how: What jumping style Know why: Why this style is good/not good enough Repeat A satisfatory syle is invented Factors affecting cognitive competence I think the factors affecting the development of one’s cognitive competence can be divided into intrinsic factors and extrinsic factors. Intrinsic factors are those confine to yourself, while extrinsic factors are those influenced by the environment. For intrinsic factors, I think there are: intelligence, personalities, knowledge and past experience. For intelligent, I think it is not difficult to imagine that it is important for high cognitive competence. Intelligence is particularly important for the â€Å"know how† and â€Å"know why† stage. Only if you are wise enough can you think of a new way to solve problem that no one has ever think of or find out what is the problem of existing method being used by other people. Moreover, intelligence is kind of inborn; therefore, cognitive competence is also inborn to a certain extent. As for personality, I think people with different personality may affect his/her performance in problem solving and the presentation of his cognitive competence. For example, if a person lacks confidence and likes to deal with problem in a low risk aspect, he/she may not abandon the existing widely used method to tackle the problem and use new methods even though he is clever enough to think of many other new potential methods. They may only attempt the new ways when they are 100% more effective and safer than the existing ones. Knowledge and past experience are very similar. They both can be regarded as memory. They are very important factors that affect cognitive competence. When tackling problems, memory always acts as your â€Å"reference†, it gives you basic information and background about the problem. And help you to figure out the solution in relation to this â€Å"reference†. Like the case of the Wright brothers, when they tried to invent a flying machine, their knowledge in engineering gives them basic information of how to build it. It is interesting to notice that sometimes past experience may hinder our cognitive performance. For example, when you are dealing with a project you are very familiar with, you might too much into your experience and knowledge and think that it is impossible to explore new methods. For extrinsic factors, there are: Environment (e. g. family background, situation of the problem) and the nature of problem Environment is the major extrinsic factor affecting one’s cognitive competence. It determines many of intrinsic factors including past experience, knowledge and even personality. Environment can also affects ones attitude to deal with the problem, thus performance of cognitive competence. For example, the due date of your proposal is tomorrow morning and now is already three o’clock in the morning and you haven’t even started yet. I am sure you may feel desperate and will not spend much time to think of the new ideas. Moreover, family socialization also affects cognitive competence and intelligence of people. (Grundmann, M. ; Teo, Thomas; Socialization, intelligence, and cognitive competence (1997)) Another one is the nature of the problem. It determines one’s past experience and knowledge are useful or not. It is because the past experience and knowledge can not apply to all situation. Importance of cognitive competence in leadership Cognitive competence is important in leadership. A research points out that cognitive skills were found to be directly correlate with high-level of leadership performance in a MLE (Military Leadership Exercises) research. (Marshall-Mies et al. , 2000) Often included intelligence, general skills, crystallized skills (e. g. oral and written expression and comprehension), and creative or divergent thinking capacities are cognitive capabilities that should influence leadership performance. (Connelly, Gilbert, Zaccaro, Threlfall, Marks & Mumford, 2000). I also agree that cognitive competence is important in leadership. First of all, leader with higher level of cognitive competence can deal with different kinds of problems with his own way of thinking. That means they can find out his own most effective way to tackle the problem without copying others method. This gives the leader independency that he does not need to rely on others too much. It also gives them maturity that they can have their own way of thinking. Independency and maturity surely are the important factors of a leader. This makes people happy and feeling safe to follow you. Secondly, leader with high level of cognitive competence can have great contribution to the team. They can give out a lot of useful ideas that no one has thought of before. This already makes them the strongest ones or the most unique ones in the team. People would love to follow leaders which are stronger than them. Again, this makes them feel safe. Finally, leaders with high level of cognitive competence can have a clear mind and know what is wrong in the team. They know what the team should do (goal). And they evaluate the performance of the team, and find out what should be improved. That means they are not only using cognitive skills in problem solving, but also in team management. It is because â€Å"team management† itself is already a task. People with higher cognitive competence usually have higher IQ and are conflicts encountering (Heydenberk R. A. and Heydenberk W. R. , Increasing Meta-Cognitive Competence through Conflict Resolution(2005)) Ways to enhance the level of cognitive competence Before discussing how to enhance the level of cognitive competence, I think we should first identify what cannot be changed or be improved. They are called constrains. Through understanding what are the constrains, we can focus on what can and what should be improved. The constrains include family background, intelligence and personality. These factors are sort of fixed, or can only have little change. So, to raise the level of cognitive competence, I think it is effective that we try to learn as much as possible. This is to enhance our knowledge and enrich our experience. As mentioned, knowledge and past experience are two important factors affecting one’s cognitive ability. This is because they are our own sources of information about the problem being coped. We can make use of this information to find a way to solve the problem. We may not figure out any new method, at least we know how people deal with it previously. In Janet E, Et Al, The Role of metacognition in Problem Solving, four steps of thinking is also mentioned to guide people to solve problems. They are: 1. Identifying and defining the problem 2. Mentally representing the problem 3. Planning how to proceed 4. Evaluating what you know about your performance This way of thinking can help people to organized their thoughts, so that they can deal with the problem step by step. I think it is a quite useful way to improve cognitive performance because it makes people organized and focus on one job at a time. This prevents them from being interrupted from different sources. Furthermore, it helps people to think logically. Part 2 Self-reflection Hong Kong students are known to be a copycat. We are blamed to have low level of creativity and afraid to try new things. People always say that we just copy things from others or textbooks without digesting them. But I think it is not totally my case. I am not a stupid student. I used to be very creative in primary school. Others describe me as naughty. It is because all my creativity is used in inventing new ways to play tricks on my classmates. I remember one time I played a game in an activity class. My teacher ask my group to use a deck of playing cards to build a tower as high as we can. Then we started. Other groups are using the traditional method (see left). Obviously it requires high technique. Therefore they can only built towers with few floors high. But I figured out another method. I folded up two cards, turned them sideway to make two â€Å"L† shape walls, put them facing each other to make a square wall, on top of it I placed a flat card. And I repeated to do this. Of course, my team built the highest tower. But guess what happened next. My teacher told us that was against the rules. Playing cards are not supposed to be folded (She didn’t tell us before the game). We lose that competition at the end. I think, after this event, my creativity started to slowly bury in my heart deeply. When I recall this event, I discover one important thing. That is our creativity is often being restricted by our teachers, and our education system. Teachers set all the projects, homework with rules and restrictions, trying to make them easier to mark and compare. But this made our assignments all looking the same. Examination questions have all the model answers, this made our student the same person who can only memorize answers without digesting the questions and answer them in their own way. Not that I don’t have critical thinking and creativity. It is just because they have to be thrown away to survive in HK’s education system. Take the example of A-level exams, the curriculum is very tight that teachers even cannot have time to teach us all the topics included. How would I have time to individually explore all the topics taught? Instead, in order to get high grades in this exam, I spent most of the time on memorizing past paper’s model answers. I know it would not help my cognitive development, but getting into a good university is more important to me. I believe this is also the problem of many students. Now, when I am given a problem to solve, I still try my best to explore the alternatives. May be this is due to my personality. I just don’t like to be the same with others. I like to be unique. But I think I am not creative as I was small anymore. Apart from the reason about the restrictions set by teachers just discussed, another possible reason may be due to my own knowledge and experience. As I mentioned in part 1 of this report, knowledge and experience, although can help to solve your problem, they sometimes hinder your cognitive performance. Sometimes this happens to me. I just rely too much on the knowledge and experience, and cannot think out of the box. But the major reason is still because of the education system in HK. But in the university, a place to train student’s critical thinking and creativity, I think that this problem would become less severe. To improve my cognitive abilities, I think the best way is to train to have independent critical thinking. Don’t rely too much on knowledge from any sources and my own or others’ past experience. Always try my best to look for other possible alternatives. Although this might spend a lot more time and at the end there may not come up any new things. But I think the process can also help me to develop my cognitive skills. Although it might hinder my cognitive performance, I think it is still important to enrich my knowledge and broaden my horizon. This is because learning more can let me compare different theories and thus train my independent critical thinking. They are also my valuable first encountered source when any problem comes to me. Part 3 Reference Willis SL. (1996). Everyday cognitive competence in elderly persons: conceptual issues and empirical findings, Oct;36(5):595-601 The W. T. Grant Consortium on the School-Based Promotion of Social Competence (1992: 136) Catalano, R. F. , Berglund, M. L. , Ryan, J. A. M. , Lonczak, H. S. , & Hawkins, J. D. (2002). Positive youth development in the United States: Research findings on evaluations of positive youth development programs. Prevention and Treatment, 5 (15), 1-106. Grundmann, M. ; Teo, Thomas; Socialization, intelligence, and cognitive competence (1997) Marshall-Mies et al. , 2000 Connelly, Gilbert, Zaccaro, Threlfall, Marks & Mumford, 2000 Heydenberk R. A. and Heydenberk W. R. , Increasing Meta-Cognitive Competence through Conflict Resolution(2005)

Outline the Operations Processes Relevant to Transformations

Outline the operations processes relevant to transformations. Describe and explain the impact of the 4? s on the transformation processes. Operations refers to those ongoing cyclic activities involved in the running of a business for the purpose of producing value for the stakeholders. Operations includes the conversion of inputs (resources) into outputs (goods and services). This conversion is known as transformation. Thus, operations processes are those processes involved directly with transformation. †¢ Operations processes entails different processes relevant to transformations.Sequencing and Scheduling are two essential aspects that assist with structuring and ordering the transformation processes. Sequencing refers to the order in which activities in the operations process occur. Scheduling refers to the length of time activities take within the operations process. The two main scheduling tools are Gantt charts and Critical Path Analysis (CPA). An understanding of both seq uencing and scheduling is necessary for operations managers. †¢ As well as operations, technology is another aspect of the operations process which is relevant to transformations.Business technology involves the use of machinery and systems that enable businesses to undertake the transformation process more effectively and ef? ciently. Business technology may include a computer, keyboard and mouse, mobile telephones, printers etc. Manufacturing technology includes robotics, computer-aided designs (CAD) and computer-aided manufacturing (CAM). †¢ Task Design is relevant to transformations as it involves classifying job activities in ways that make it easy for an employee to successfully perform and complete a task. It overlaps the employment relations function of job analysis, job description and person speci? ation. †¢ A plant layout is the arrangement of equipment, machinery and staff within the facility (either a factory or of? ce). The plant layout have an impact on the ef? ciency of the operations function. Plant layouts ensure enough physical space for production, effective use of equipment, the use of appropriate technology, and a good work environment, to name a few. †¢ All operations processes should be monitored for their effectiveness. Monitoring is the process of measuring actual performance against planned performance. As well as monitoring, the main transformational process should be subject to control.Control occurs when KPIs are assessed against predetermined targets and corrective action is taken if required. This requires effective monitoring and focus on continuous improvement. Monitoring and control lead to improvements when there is a focus on quality and standards. Improvement refers to systematic reduction of inef? ciencies and wastage, poor work processes and the elimination of any bottlenecks. Monitoring, control and improv Transformation processes are in? uenced by volume, variety, variation and visibility. That is, the four V? – how much of a product is made, the range of products made, the amount of a product desired by consumers and the nature and amount of customer contact. The in? uence of volume has a strong impact on the transformation process. Volume refers to how much of a product is made. Volume ? exibility depends on the increase or decrease on the demand of a product. An example of a business which used volume as an in? uence for the transformation process is the manufacturers of Leapfrog Leapster Explorer. In 2010, the console became available for sale. However, there were more far more games than actual consoles.This meant that retailers had a shortage of consoles in comparison to games. This is a prime example of a situation caused by a supplier with an incorrect perception of volume. The in? uence of variety is the second ? V? that impacts strongly on the transformation process. Variety is the mix of products made, or services delivered through the transformation process. It is sometimes referred to as mix ? exibility. Mix ? exibility is known by customers as product range or variety of change. The in? uence of variety on transformation processes is the greater the variety made, the more the operations process needs to allow for variation.An example of a business that considers variety is Electrolux. Electrolux make Simpson, Chef, Dishlex and Westinghouse brands. These brands are attached to a range of whitegoods such as fridges, washing machines, ovens, dishwashers and dryers. In this way, the company can sell a variety of products made with largely similar production processes. A variation in demand can impact signi? cantly on transformation resources. Increases in demand will require increased inputs from suppliers, increased human resources, increased energy use and increased use of machinery and technology.The fourth and ? nal V that impacts the transformation process is the in? uence of visibility. Visibility is important in the transformation as it is the nature and amount of customer contact (feedback). Direct customer contact may include customer feedback given through surveys, interviews, letters, blogs and verbal contact. Indirect customer contact comes from a review of sales data that is an analysis of customer preferences. As businesses seek to maximize sales, customer contact is essential and ultimately shapes the transformation process.