Scarlet Letter Essays (1136 words) - English-language Films

Scarlet Letter In the novel The Scarlet Letter, the scarlet letter ?A? has several meanings throughout the novel. For each character the scarlet letter stands for something different. Each of the main characters interprets the letter in different forms. The townspeople observe the letter as a form of shame and embarrassment. For Hester the letter takes on several different forms. Arthur Dimmesdale, the Reverend, sees the letter on Hester's breast as a constant torture of his sin and secrete. He goes through terrible ordeals throughout the novel. For Roger Chillingworth (Hester's husband), the letter stands for power. The Townspeople see the scarlet letter ?A? as a form of embarrassment for Hester and a way of keeping order and peace within the colony. The story begins with Hester having to go on the scaffold and stand there for three hours with her two shameful sins, the letter A (which stands for Adulteress) and her illegitimate child. The magistrates feel as though constant public embarrassment will disclose the secret of the child's father. On the scaffold Hester experiences harsh words. A group of women are having a discussion in the crowd and one-woman states, ?At the very least, they should have put the brand of a hot iron on Hester Prynne's forehead. She may cover it with a brooch, or such like heathenish adornment, and so walk the streets as brave as ever? (1332). This statement shows that it was not enough that the townspeople knew she committed a sin, but they wanted to see the sin on her chest constantly. This letter somehow gave them power over Hester and made them feel more superior. Without them seeing the letter they felt that her sin was not being seen. Even after Hester moves away from the town, into the forest, children go there to get a glimpse of her; this continues the embarrassment for Hester. Also, the ministers of the town use Hester's sin in their sermons. Another way in which the town punishes Hester and tries to have some type of power over her is when they try to take her child. As the novel progresses and Hester becomes a helpful person in the community, people begin to accept her in society again but the scarlet letter is never overseen. The Scarlet letter means something entirely different to Hester. At first the letter means the same for Hester as it does for the townspeople, shame. However, as the novel progresses, the letter changes in significance. The letter on Hester's breast begins to break her down. She loses her femininity due to the letter. The letter is a constant reminder of what she has done. One women states in the beginning of the novel, ?let her cover the mark as she will, the pang of it will be always in her heart? (1333). This explains that no matter what Hester does the pain that she will endure will always be with her. As the illegitimate child Pearl gets older, Hester becomes worried because the child has a funny way about her. Hester explains how Pearl has a ?fiend? way about her. She believes this is because of how Pearl was conceived, through the Scarlet letter. Although Pearl is her great gift, she is also a reminder of her sin, the adultery. Pearl is also a constant reminder because Hester lives through Pearl. Hester does not wear bright clothing but dresses Pearl in bright ravishing dresses. Also, the children of the town treat Pearl the same way the adults treat Hester. Hester believes that Pearl has a cleansed soul. Hawthorne also shows that Hester is a tortured soul because he explains how the sun does not touch Hester. Pearl makes the comment, ?the sunshine does not love you. It runs away and hides itself, because it is afraid of something on your bosom? (1404-1405). After Hester meets Dimmesdale in the forest and reveals Chillingworth's true identity as her husband, they become close and both Hester and Dimmesdale feel some type of relief. Hester even removes the Scarlet letter, her femininity flows back into her, and the sunlight touches her once again. At the end of the story the Scarlet Letter takes on a different significance for

American Beautys Comments on Society essays

American Beauty's Comments on Society essays What Comments is American Beauty Making About Modern Society? American Beauty, directed by Sam Mendes, is simply a study of a dysfunctional American Family which reveals the nature of modern suburbia with wit, precision, and invention. Allan Balls script continually explores ideas about what constitutes ordinariness in our lives and what beauty truly is, and why people who have everything, live lives of desperation. Far more importantly, though, is what the film has to say about the American Dream or rather the American Nightmare. American modern society (not too different from New Zealands own society), is constructed around the notion that happiness is found through material success: a lucrative job, a nice house in a quiet neighbourhood, fancy cars etc. American Beauty doesnt expose this lie it shows how hideous this lie could be. Screenwriter Alan Ball, says On of the movies themes is how we have preconceived notions of things, but the truth often turns out to be something we never even considered where you find beauty might be in the place you least expect it. Kevin Spacey (Lester) and Annette Benning (Carolyn) play a couple who, on the surface, seem to have it all. A Perky real estate agent, Benning drives around in a Mercedes, and clips their rose garden using sequesters that match her shoes which Lester comments is no mistake. Lester pulls in sixty grand a year working in marketing, and the couple have a seemingly harmless, typically disaffected teen, Jane, played by Thora Birch. Lester, is a typical suburban husband whose life seems to have slipped into a rut. He tells us, In less than a year Ill be dead. Of course, I dont know that yet. In a way, Im dead already. He says ...

My previous personal statement needs to be rewritten a bit and there Essay

My previous personal statement needs to be rewritten a bit and there are some things that should be added to it - Essay Example I am particularly interested in integrating my knowledge of the Russian-speaking world with my studies, as Russia is one of the worlds most exciting emerging markets. I am enthusiastic about expanding my knowledge in the current affairs, more so in the context of business and economy. In several occasions I try my level best to secure some little time off my academics and just read some periodic publications such as The Economist. Steve Jobs, the Apple Inc. co-founder, is one person that has greatly shaped my business perspective and attitude towards life. After reading his story in one of the Economist publications, I have come to develop an interest of reading biographies, autobiographies, and stories about remarkable innovators and business leaders of our time. The time I have spent reading through these publication has been beneficial as it has served to complement the theoretical knowledge acquired in class. For instance, I was fascinated when a story about the current dispute involving Tesco’s and Sainsbury over price comparison promotions. This dispute helped me appreciate the role of ethics in business operations. Other activities that I enjoy doing are mingling with people and just get to understand their perspective about various issues in life. I love sports such as football and skiing. Engaging in these activities have not only taught me the beauty of hard work, perseverance, and practice, but have also taught me how to work within a team as well as lead a team. Knowledge and experience are two things I most treasure in career advancement. It is because of this reason that I am currently furthering my studies to at least bolster my understanding of various issues in business. Previously, I have worked at Technoservice, Moscow, alongside strategists who at that time were investigating ideas on how to introduce off patent car

Business Management Assignment Coursework Example | Topics and Well Written Essays - 750 words

Business Management Assignment - Coursework Example The supervisor refuted the rumor and claimed the job vacancy was not filled and they she would never choose a candidate based on pressures associated with preferential treatment. She lied to all of us as the cousin was the person chosen for the job and he did not even have to take an interview. I got very discouraged with the company and decided to quit after this incident. I was only making minimum wage at the time, but a job is a job and after I quit I face some financial troubles for a few months. If my emotional intelligence would have been higher I probably would not have quit that job. 2. A communication barrier mentioned in the textbook that can affect effective communication is language barriers. Language barriers often occur when companies have operations internationally. For instance a company may have a subsidiary in Mexico. In Mexico the native population speaks Spanish as a first language. An American executive that does not speak Spanish that is given a project to perfo rm process improvements at the Mexican plant may encounter language barriers. In order to resolve this barrier the executive should hire an interpreter for the longevity of the project. Another communication barrier that I often encounter in the workplace is when others are not willing to listen to what you have to say. â€Å"Active listening is a way of listening and responding to another person that improves mutual understanding† (Colorado, 1998). 3. A tool that can be used to achieve effective communication in the workplace is communication channels. Communication channels are the pathways through which messages are communicated which may include devices such as smartphones, intranets, email communication, or written memos. The use of smartphones can help workers achieve more effective communication especially when working on the field. Smartphones such as the iPhone 4 have the capability to connect to the internet which enables the user to send or receive files. Memos are a simple and effective way for a manager to transmit a message to the staff (Houp & Pearsall & Tebeaux, 1995). 4. I am motivated by a variety of factors. First and foremost my professionalism and pride in my work motivates to perform at the highest possible level. As any person in the workplace financial incentives motivate me. If I was not getting paid a pay check my motivation would not be as high towards work. I am also motivated by the nature of the job task I am given. When my supervisor gives me challenging work that helps me develop my skills and abilities I get motivated. As a student the knowledge that I can obtain from a course motivates me to work harder. If a course is boring and does not interest me my motivation to learn will be low. 5. The equity theory of motivation was developed by Stacy Adams in 1963 (Businessballs, 2010). This theory states that people compare their salary and rewards with the salary and rewards of people in similar positions. If their salary is under value the employees’ motivation will decrease because of the felt inequity. As a manager I would use the equity theory to motivate my employees. I would contact the human resource department and look at the compensation of my employees. If any employee was getting less than they are worth I

Products and Services Essay Example | Topics and Well Written Essays - 750 words

Products and Services - Essay Example China for instance has a long list of turbocharger manufacturers but according to research studies, there is still a room for competition. Target markets are U.S. suppliers like Honeywell International, Inc., Borgwagner, Inc, Mitsubishi Corp, IHI of Japan and other car making companies worldwide. According to a news of Bloomberg on July 27, 2010, the market for turbo charger auto part is fairly conservative, and the demand for turbochargers for cars grow from â€Å"50 percent to a range from 28 million and 30 million units by 2015, with a value of 4 billion euros ($5.2 billion) to 5 billion euros† because of the emission rules and fuel savings (Central turbos, com. Aug. 10, 2010). This news further cited that car makers are looking for suppliers of turbochargers and are willing to go into a joint venture with suppliers. Distribution system Getting this product into the market requires distribution, which could be direct or indirect, and a multi-channel system. According to Ger th, David, an author who compiled lengthy notes on marketing distribution, a distribution system is â€Å"a set of interdependent organizations that help make the product available to consumers or for further use in other business.† Some companies completely develop an alliance with its distribution channel because of the nature of its products. A channel of distribution and an alliance is needed by the turbo charger because they will perform a function here which could not be eliminated like integrating the turbo charger into the performance system of the car. It only requires a short channel length because the nature of turbocharger does not involve frequent purchases, and the product entails concentration. . For this reason, the manufacturer and supplier need to have a harmonious relationship that is called for. An indirect distribution is recommended in this kind of product since the company will not sell directly to the consumers and customers. This is a common practice of distribution when a product is in an assembly line, and being used to supply manufacturers (Tutors,net). Under this arrangement, the company will get an intermediary to his distribution chain. These intermediaries take responsibility of the product and makes sure that it reaches the customer. Conversely, direct distribution is the process of selling goods directly to consumers. Since the product is a car part, it will form part of the car package that will be sold to customer. A multi channel system of distribution is not appropriate for marketing the turbo charger as the product is not displayed in grocery or supermarket stores. A multiple channel system is commonly used when there are more than one distribution design or product brands. Channel members The turbocharger auto part is a type of product that requires a dependent channel arrangement because in this form of setup, channel members are â€Å"bound together† to work on a common goal (tutors.net), such that they f orm a stable relationship. This arrangement is also referred to as a â€Å"Horizontal Marketing Arrangement† wherein two or more companies join together to follow a marketing opportunity† (Gerth, David).For example, the XYZ company works together with Toyota Motors to produce a turbocharged car to be sold to customers. It does not need a multi-channel distribution to reach customers. Another approach of channel

Bengal Renaissance And The 19th Century History Essay

Bengal Renaissance And The 19th Century History Essay The 19th century Bangla literature is not a product of the continuous on-going literary tradition of the land, if we for a moment not consider the socio-political changes of the 19th century and the conquest of Bengal in the late 18th century by the British East India Company. It is neither a product of a sudden upsurge of literary geniuses who started to excel in isolation. The changes that characterise the Bangla literary tradition of the 19th century is deeply and thoroughly influenced by the social reform movement known as the Bengal Renaissance. With the advent of the British East India Companys rule over Bengal, the mainstream literary tradition of the land was transported from its rural base to a highly sophisticated urban elite society. The roots from which Bangla literature had evolved for hundreds of years was soon sidelined and termed as folk-lore ( ­m ¡L-Lb ¡) and remote (fË ¡Ã‚ ¢Ã‚ ¿Ã‚ ¹L) and the rural storytellers whose narratives revolved around a specific religious or social aspect was soon substituted by the elite, educated and intellectual Bengali babus of Calcutta, the then capital of the East India Companys dominion. The educational system of Bengal, as a whole, underwent a drastic change in the early 19th century. From a conventional learning of the Bangla, Sanskrit and Arabic languages, the holy Vedas or the Bangla folk-lore and ballads (N £Ã‚ ¢aL ¡) in the traditional makeshift schools (f ¡Wn ¡m ¡ or  ­V ¡m), the educational reforms in the late 18th century and the early 19th century saw the establishment of institutions like the Asiatic Society (1784), Fort William College (1800), Serampore College (1817), Hindu College (1817), Sanskrit College (1824) and others which were exclusively meant for the elite Bengalis in order to educate them according to the European idea of education, learning and value judgement. This socio-political change in the educational scenario of Bengal quite naturally gave birth to a new intellectual class of Bengalis who perceived the idea of European education as the ideal form of learning and who would later give birth to the Bengal Renaissance and in turn change the scenario of the literary tradition of the 19th century Bangla literature. According to historian Romesh Chunder Dutt, The conquest of Bengal by the English was not only a political revolution, but ushered in a greater revolution in thoughts and ideas, in religion and society From the stories of gods and goddesses, kings and queens, princes and princesses, we have learnt to descend to the humble walks of life, to sympathise with the common citizen or even common peasantà ¢Ã¢â€š ¬Ã‚ ¦ Every revolution is attended with vigour, and the present one is no exception to the rule. Nowhere in the annals of Bengali literature are so many and so bright names found crowded together in the limited space of one century as those of Ram Mohan Roy, Akshay Kumar Datta, Ishwar Chandra Vidyasagar, Michael Madhusudan Dutt, Hem Chandra Banerjee, Bankim Chandra Chatterjee and Dina Bandhu Mitra. Within the three quarters of the present century, prose, blank verse, historical fiction and drama have been introduced for the first time in the Bengali literature (Dutt, 1877). It is tr ue what R.C. Dutt has tried to convey. Possibly very few literary traditions have had to deal with so many literary geniuses at one point of time. Cultural dominance was a major part of the idea of European colonisation of the Indian subcontinent. Along with the ruthless prowess of the Empire came the vaults filled with literature. And it is quite natural for the average Bengali intellectual elite to be mesmerised by the heroic epics of Homer and Virgil, the tragedies of Sophocles and Marlow, the blank verses of Milton and Shakespeare, the journey of Dante, the tantalising poetry of Petrarch and Sappho and the revolutionary ideas of Plato, Aristotle and Machiavelli, not only because of their literary expertise but more evidently because the colonised elite had to deal with the wide timeline of several literary genres at one point of time. Literary personnel like Romesh Chunder Dutt, Michael Madhusudan Dutt and others were so mesmerised with European culture and the English language in particular that they considered all non-European literatures to be of a little value as compared to the valour of the former; they even wrote let ters addressed to their Bengali friends in English. Like the European colonisers, it was easy for the intellectual elite, who were under the grasp of European education, to divide the history of Sanskrit or Bangla literature, which can be categorised as Hindu literature  [1]  , into three distinctive periods, the ancient, the medieval and the renaissance. The Occidentals believed that Hindu literature was little of value before the advent of the Europeans. It was the colonisers who educated the colonised and in turn helped the native intellectuals of Bengal to revolutionise their literary tradition. The Orientalists, like Michael Madhusudan Dutta, Ram Mohan Roy, Iswar Chandra Vidyasagar and others, too were of a similar notion over the historiography of Bangla literature. However they, unlike the Occidentals, believed that there was a Golden Age of Hindu literature, followed by a Dark Age under the Islamic rulers and finally the coming of the Anglo-Saxons or the East India Company, in simpler words, who regenerated, revived and re novated Hindu literature and more in particular Bangla literature bringing about a Renaissance in the literary tradition of the land. This submission of the intellectual class of Bengal to the dominance of the British or in a larger frame the European notion of education, art and culture brought about the changes in Bangla literature in the 19th century. Bengali writers and authors started to explore and later imitate and improvise the different genres of European literature. Meghnadbadh Kavya ( ­jOe ¡c hd L ¡hÉ), the first Bangla secondary epic was written by Michael Madhusudan Dutta in 1861, which follows the poetic tradition of Miltons Paradise Lost intricately. Sonnets were also introduced into Bangla literary tradition by Madhusudan. Novel as a genre found its way into the urban literary culture of Bengal with Hannah Mullens Karuna O Phulmanir Bibaran (Ll ¦Z ¡ J g ¥mj ¢Zl  ¢hhlZ) in 1852 followed by Bankim Chandra Chattopadyays Durgeshnandini (c ¤Ã‚ ­NÑne ¢Ã‚ ¾ce £) in 1865. Just for the records, both Madhusudan and Bankim Chandra had started their literary careers with pieces of literature written in English. Madhusudan began as a composer of English poetry and Bankim Chandras first publication was Rajmohans wife. Bengal renaissance in literature came along with the changes in the socio-political and religious outlook of the Bengali elite. It was an incident in the history of Bengal which widened the perspective of the orthodox Hindu-Bengalis. The advent of the Brahmo Samaj; the banning of Satidaha (pa £c ¡q)  [2]  , child marriage and pursuing women literacy and widow-remarriage along with the acceptance of the new wave of Bangla literature were all frames of the same picture, the Bengal renaissance. Bengal renaissance did show the authors and the poets of Bengal, the way out from the orthodoxy of the Hindu religion and the conventional mind-set of the literary personnel of the earlier periods. As a matter of fact, in literary texts, women attained a new and a great importance due to this new wave in Bangla literature. In Bankim Chandras Durgeshnandini (1865), though it is set in a historical locale discussing the conflict of the Pathans and the Rajputs, the three female characters, Ayesha, Tillotama and Bimala are portrayed under the main spotlight. All the three characters represent the free-woman spirit; Ayesha, the brave; Tilottama, the beautiful and Bimala, the courageous. Bankims Kapalkundala (1866), Mrinalini (1869) and Debi Choudhurani (1884) also deal with female protagonists in a male chauvinist society. In most of Rabindranath Tagores novels the plot revolves around the female characters. The role of Charu in Nastanirh (1901); Bimala in Ghare-Baire (1916) and Damini an d Nanibala in Chaturanga (1916) is revolutionary and is the most important in the ongoing storyline of the respective novels. Sarat Chandra Chattopadyay, though has dealt with the more inner part of the household as the subject of his literary works has shown the importance of women in the society. He has portrayed women as the main protagonist of the existing social order in his novels, for instance, Baradidi (1907), Parineeta (1914), Debdas (1917), Choritrohin (1917), Srikanto (1917-1933), Nishkriti (1917) and others. The Bengal renaissance saw authors who were actually politically sound and was particularly sensitive to the cause of women in the society and in turn the authors actually contradicts the conventional and orthodox perception of the male dominated society. For the first time in Bangla urban literature, women have been given the importance that she deserves. It was as if the rebirth of Mahua  [3]  as Kapalkundala, Mrinalini, Nanibala of Chaturanga, Charu of Nashtan ir or Rajlakhhi of Srikanto. Bengali authors, poets and intellectuals of the 19th century for instance Bankim Chandra Chattopahyay, Ram Mohan Roy and others had projected the rise of the middle class Bengali Hindus in their literary works and they are the same literary personnel who have paved the way for the later writers like Rabindranath Tagore and Sarat Chandra Chattopadhyay who have brought the middle class of the Bengali society in the limelight of their works of literature. Bangla literature was no longer written exclusively for the elite audience and with the rise of the printing press in Bengal, Bangla literature entered a new paradigm. Free thinking and the authors points of view were the ruling characteristics of Bangla literature in the mid and the late 19th century. The projection of the daily struggle became an integral part of the literary tradition. According to Nitish Sengupta, The Bengal renaissance can be said to have started with Raja Ram Mohan Roy (1775-1833) and ended with Rabindranath Tagore (1861-1941), although there have been many stalwarts thereafter embodying particular aspects of the unique intellectual and creative output. (Sengupta, 2001). He has emphasised that Bengal renaissance also incorporated a very vital aspect; the concept of the Swadeshi (nationalist freedom movement) and it is in the works of Madhusudan, Bankim Chandra and Rabindranath that we actually find its great importance. Madhusudans Meghnadbadh Kavya (1861) though is based upon a part of the Valmiki Ramayana, yet it is through the authors style and perspective that the point of view of the storyline shifts from Ayodhya to Lanka. In this version of the story of Rama, Ravana is the tragic hero who loses the battle in the end. This shift in the perspective of the plot can be compared to Miltons Paradise Lost where the audience sees the story of Heav en and Hell from the other point of view, the point of view of Satan. Madhusudan has brought in the point of the other in his version of Ramas story, where Meghnad and Ravana are the protagonists and Rama is just a successful conqueror. Meghnadbadh Kavya may well have depicted the conquest of Bengal by the East-India Company. It was published in 1861 only four years after the first war for independence and Madhusudan wrote it in a state when he had already faced the failure of pursuing a European dream. Bankims Anandamath (1882) starts with the horrors of the Bengal famine in a colonised Bengal. He describes the famine as, People sold their belongings, then their house, then their land, then their wives, then their children even then the famine has no end. Everyone wants to sell, theres no buyer. (Chattopadyay, 1882). Set in the background of the Sannyasi Rebellion in the late 18th century, it is considered one of the most important novels in the history of Bangla literature. Its i mportance is heightened by the fact that it is closely related with the struggle for Indian independence from the Anglo-Saxons. Bankims Debi Choudhurani (1884) which followed closely after Anandamath renewed the call for a resurgent India that fights against oppression of the British Empire with strength from within the common people, based on traditional Indian values of austerity, dedication and selflessness. Since it fuelled the patriotic struggle for Indian independence from the British Empire, the novel just like Anandamath was banned by the colonisers. In this novel, Bankim Chandra also reinforced his belief that an armed and face-to-face conflict with the Royal Army is the only way to win independence. Neel Darpan (The Indigo Planting Mirror) (1859) a play written by Dinabandhu Mitra was essential to Nilbidroha (Indigo Revolt). Mitra wrote in the preface of the English translation I present The Indigo Planting Mirror to the Indigo Planters hands; now, let every one of them, h aving observed his face, erase the freckle of the stain of selfishness from his forehead, and, in its stead, place on it the sandal powder of beneficence, then shall I think my labour success. (Mitra, 1859). The play was all about the differences between the old and beautiful culture of Bengal which is being eradicated by the new and advanced perspective of the mass. It is about the upheaval between the Indigo planters and Indian Rioters in different parts of Bengal, Bihar and U.P. This conflict gave rise to the rift and division between the different classes of the society and between the different sections of the Government as well. Later, Rabindranaths novels also do refer to the Swadeshi movement which sweeps over Bengal due to the impact of the Renaissance. Chaturanga, Shesher Kobita, Ghare-Baire, Noukadubi and others reflect the vibrant Bengali society. Ghare-Baire in particular illustrates the conflicting tendencies between the Moderate and the Extremist ideals, terrorism and religious zeal which were a part of the pre-independent Bengali community. Bengal renaissance in simpler words have brought the society a step closer to the middle-class readership, who would find it hard to escape the reality of the existing community. Before the advent of the Bengal renaissance in Bangla literature, a literary work was confined to a single belief, a single community and a single mind-set. The mid-nineteenth century saw the inter-mixing of different sections of the society, different religious beliefs or contradictions and different ways of life, all inter-mingled in the same sphere of the literary work. Bankims Durgeshnandini deals with the contradictions and later the interactions between the Pathans and the Rajputs; Rabindranaths Chaturanga immortalises the idea of atheism of Jyathamoshai who crosses the barrier of religion and social structure to help the lower strata of the society and the needy; Sarat Chandra in Srikanto has depicted Rajlakkhi as a prostitute but yet dearly loved by the protagonist, Srikanto. Another form of literature which took its birth in the mid 19th century in Bengal was essays (fËhà ¥). Akshay Kumar Boral, Ramendra Sundar Tribedi, Bankim Chandra Chattopadhyay, Rabindranath Tagore and others of the mid and the late 19th century are the pioneers of Bangla essays of that period. Finally, in order to conclude, it is very important to understand that though Bengal renaissance was a product of the Bengali elite intellectuals under the deep-rooted influence of western education, which in a way has sidelined the indigenous literary tradition of Bengal, yet it has opened the minds of the audience forcing him to face the reality of the state of things. The changes that it characterised in the 19th century Bangla literature are great and inevitable and it is because of the renaissance in Bengal that Bangla literature has crossed all its barriers of religious and socio-political orthodoxy and closed-mindedness.

Top 10 Commercial :: GCSE Business Marketing Coursework

Top 10 Commercials Introduction We are said to spend two years of our lifetime watching commercials on television. If we spend that much time on watching something, that something better be very good and worthwhile. The video Top 10 Commercials ranks ten America’s favorite commercials of all time based on the commercial’s creativity, originality, inventiveness and style. Commercial clips are one genre of art form with a very different objective from any other art—to sell goods. These commercials are very successful achieving their AIDA, and they do so in various forms; the commercial clips amused me very much, and they just did what they are supposed to on me. Video Contents— Categorizing the ranked commercials It was a very interesting learning experience to see how different commercials have different ways of achieving the same goal of â€Å"selling†Ã¢â‚¬â€some of them spot their target market and focused only on the TM, where others may want to be â€Å"catchy† to any potential viewers or to be a pure attention grabber. Commercials Focused on Their TM Bartles and Jaymes Wine Cooler commercial and Life Cereal commercial can be categorized in this type. Mr. Bartles speaks in Southern accent in a very calm tone and tells us how their wine cooler can be so soothing after working hard for a day with his non-speaking buddy Mr. Jaymes. This commercial intentionally picked these two Mid West guys to represent the product for its TM to relate to these men—very genuine, somebody just like themselves. Life Cereal had overlooked who its real target market was until the company realized that the children were the ones who eat the product. Again, Life Cereal also used characters the TM children would relate to in the commercial, and let them speak their â€Å"own language† just like Bartles and Jaymes spoke good old American Southern English—â€Å"Mikey likes it!† The Noxzema Shaving Cream can be also sorted into this category, as well as being a great attention-getter, because the woman is not â€Å"seducing† the wives or the girlfriends who have to buy shaving cream for their men, but the user themselves. She wanted men in America to â€Å"take it all off†, and the guys didn’t feel too bad about it either. â€Å"Catchy, Catchy, What a Cutie Speedy is!† Jingle, characters and animated icons and catch phrases make the commercials stick to consumers’ heads and they keep doing their jobs outside of their airtime.