Friday, July 19, 2019
People :: essays research papers
                    The America Book Association.                                                       Co-op Terms for Author Events                                                            Per Publisher                                                                                                                                                                                                   Publisher                    Specified Amount          Detail                                                                                Simon and Schuster                    $200.00          On title purchased specifically for and in-store author                                                       appearance arranged by Pocket Books, publisher                                                       will make available as an additional co-op advertising                                                        allowance and amount equal to 20% (but not exceed $200)                                                       of net billing for supporting order (either directly from Pocket Books                                                        and/or indirectly through a wholesaler) placed by store                                                       at which the author will appear.                                                                                Penguin Putman Inc.                    $150.00          The publisher will contribute additional co-op funds                                                        not to exceed $150, to support preapproved promotion                                                        for author appearances. If the cost of the author appearances                                                       exceeds the amount given by the publisher, retailers may                                                        choose to use their regular co-op funds to pay for additional cost.                                                                                Hyperion                    $500.00          Publisher will pay up to $500 to reimburse documented                                                        expense in support of author's appearance in retailer's                                                        store ( over and above retailer's annual co-op allowance.)                                                       Any amount over $500 that will account wishes to claim,                                                        if documented will come out of the annual co-op pool.                                                                                                                                       Little Brown and Company                    $300.00          The first $300 in approved cost will be                                                       considered direct advertising and will not be deducted                                                        from and accounts co-op pool. The remaining amount                                                       will be drawn from the account's pool.                                                                                Warner Books                    $300.00          The first $300 in approved costs will be considered                                                       advertising and will not be deducted from account's co-op                                                       pool. The remaining amount will be drawn from the                                                        account's co-op. Retailers may earn additional promotional                                                        will be announced during the year by letter from                                                        Warner Books Marketing Director.                                                                                HarperCollins Publishers                    $200.00          Up to $200 May be earned for each author appearance                                                        scheduled by Publisher's publicity dept. This money                                                        is to be used for actual expenses incurred in hosting and                                                        promoting appearing author.                                                                                Houghton Mifflin Company                    $200.00          In addition to their annual co-op pool, retail accounts in                                                        good credit standing are eligible with prior approval                                                        for and additional co-operative advertising allowance                                                        (outside of their calculated pool) to promote                                                        approved author appearances. This allowance                                                       will be an amount equal to 20% ( but not to                                                        exceed $200) of the net billing for one supporting order.                                                                                Scholastic Inc.                    20%          For titles purchased specifically for in-store author/illustrator                                                       appearance connected with a designated author tour,                                                        additional allowance of 20% total (front and backlist)                        Â
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