Potential oppotunities n challenges wat doesthe company view as Essay

dominance oppotunities n challenges wat doesthe company view as opportunties and minimize challenges - Essay ExampleThe fast changing milieu of technology has necessitated the Hewlett Packard to meet the challenges of emerging new technology in mobile. While HP has been a attractor in the computer technology and related aras, it necessityed to be creative in its diversification and figure new gadgets to compete with its rivals like Apple Inc, IBM, Sony and Nokia. Palm provided HP with the opportunity to gain a hawkish edge against its rivals. The three major opportunities that Palm gained through its merger with HP can be exposit as belowBrand creation is a major marketing technique that has massive financial support within and outside the business community and management strategy. Brand building is needed because products are the analogous (Kotler, 2005). The blade name ensures that the product maintains a high standard of excellence at a hurt that a customer is willing to pay for. Therefore, the brand provides the customer with a quality product which satisfies his needs, devising it as one of the key reasons that brands still enjoy the popularity amongst its customers and at the same time, attract fresh clientele.HP is an established international brand and a leader in business computation. Palm is handheld computing device with mul leashle functions. It is an extremely useful device for executives who are constantly on move and who are looking for gizmos which are small enough to hold in their pockets but powerful enough to be used as computer, or phone or even as an entertainment device, as and when the need arises. Globalization has changed the dynamic of the business and today the professionals need to have all the information at their tip while following a hectic schedule. So the smaller the device which can pack such features, better are its chances of capturing this target group. Hence, Palms association with HP would greatly enhance it s brand value.Financial considerations are strong motivating factors that promote strategic